In this video the client wanted to pose a series of questions that many people ask about business groups. When scripting and designing the film Vidshorts proposed filming the reflective question at locations around London and delivering the answer to each question in front of a white screen. This separated the two aspects perfectly and allowed graphics to be introduced to emphasise the information in the answer. Notice that the logo and animation of the xTen club comes two thirds through the film as the solution to the questions is then revealed. The film was subsequently cut into a series of films for the client to reduce length.
xTen club – October 2013
About the Author: brandaspect
The Creative Director of Vidshorts principally responsible for videography and video editing.